Femtech · Global · Case study
Flo Health: CPA from $79 to $28 — inside a single campaign.
A femtech campaign bought at a $2.89 CPM — 42% below our own benchmark — driven entirely by creators.
$2.89CPM — 42% below our own benchmark
78.7Mmeasured views
41.4Kinstalls tracked
165deals closed
The brief
Grow app installs with influencer marketing as the only channel — no paid media, no additional tactics. Awareness and performance had to come from the same videos.
The buy
Every creator was priced from their real measured views × the campaign’s target CPM — never their asking price. 165 deals closed under that rule, each video shipping with a promo code + UTM.
The result
CPA fell from $79.53 to $28.51 within a single campaign, at a $2.89 effective CPM — 42% below our own benchmark for the vertical. The top reel alone reached 31.7M views.
“The campaign for Flo Health was a powerful blend of innovation and impact, driven entirely by a core influencer strategy, with no paid media or additional tactics. By relying solely on influencers to build brand awareness and drive performance, the campaign achieved scalable growth and impressive results.”
Josefine Östvik · Brand Community Lead, Flo Health
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