Pricing · The Ramped Index · updated
How much does influencer marketing cost? CPM by vertical
The average CPM for influencer marketing depends on the vertical and the market, and in Ramped’s ledger of executed campaigns the median CPM (cost per 1,000 real views) is $4.46 in fintech, $5.24 in iGaming, $6.69 in education and $25.71 in wellness, which puts the cost per view between about half a cent and 2.6 cents. We price it per real view, not per post or per follower, because what a creator costs is set by what their real views are worth at the campaign’s CPM, not by what they ask for.
| Vertical | Median CPM | Range | Campaign rows | Markets · years |
|---|---|---|---|---|
| Fintech | $4.46 | $3.33 – $7.34 (p25–p75) | 11 | AR · 2024 |
| iGaming / Betting | $5.24 | $4.02 – $7.44 (p25–p75) | 38 | AR · CL · 2023–2026 |
| Education | $6.69 | $1.75 – $18.07 (full range, small sample) | 3 | AR · MX · Global · 2024 |
| Wellness | $25.71 | $24.76 – $66.27 (full range, small sample) | 3 | Global · 2022–2024 |
Source: The Ramped Index, Ramped’s own ledger of executed campaigns, recalculated on September 30, 2026. A vertical is published once it has at least 3 campaign rows from 2 clients, and verticals with fewer than 8 campaigns show the full observed range instead of p25–p75. The methodology is in The Ramped Index, and the fintech and iGaming medians are also published by Influencerbench, a directory of agencies in LATAM and Spain that recalculates them with its own methodology from the campaign rows we shared with it.
Influencer marketing CPM by market and vertical
Fintech has 11 campaign rows in Argentina during 2024, with a median CPM of $4.46 and the middle half of campaigns between $3.33 and $7.34. iGaming and betting has the most campaign rows in the Index, 38 of them in Argentina and Chile between 2023 and 2026, with a median of $5.24 and the middle half between $4.02 and $7.44, although 37 of those 38 rows come from one operator.
Education and wellness are small samples of 3 campaigns each, so the Index publishes their full range. Education has a median of $6.69 from campaigns in Argentina, Mexico and one global campaign in 2024, with CPMs from $1.75 to $18.07, and wellness has a median of $25.71 from 3 global campaigns of 3 clients between 2022 and 2024, with CPMs from $24.76 to $66.27. If your vertical or country is not in the table, we do not have enough executed campaigns there to publish a median yet, and the target CPM is calculated for your brief with its market, platform and funnel stage.
Cost per view, and why cost per follower is not a pricing unit
Cost per view is the CPM divided by 1,000. At the fintech median of $4.46 a real view costs about $0.0045, and at the wellness median of $25.71 it costs about $0.026.
Cost per follower looks like a similar metric, but followers do not see every post, and two creators with the same follower count can get very different views on their latest videos. A price per follower pays for an audience that may not be watching, so we price every creator on the real views of their recent posts and report the CPM calculated from the spend and the real views, which is the number you can compare across creators, platforms and campaigns.
How to build an influencer marketing budget
- Start from the result you are going to measure, such as sign-ups, installs, deposits or sales, and from the market where the campaign runs, because both change the CPM you should expect.
- Take the median CPM of your vertical as the starting price: $4.46 in fintech, $5.24 in iGaming, $6.69 in education or $25.71 in wellness.
- Decide how many real views you want to buy. The budget is those views, in thousands, times the CPM, so 2 million views at $5.24 cost $10,480.
- Split the budget by creator, knowing that each creator is worth their recent real views, in thousands, times the CPM, so a creator who averages 200,000 views per post is worth about $892 at $4.46 and about $1,048 at $5.24.
- Give every creator their own link with UTM, so you can see what each one brought in and move the budget to the creators that convert.
The influencer marketing CPM calculator starts from this math with your monthly budget and the average views per creator, applies an 80% cap to each creator’s offer, rounded down, and returns the projected views, the creators activated and the max offer per creator.
What moves the price
The vertical moves it first: in the Index the wellness median is almost 6 times the fintech median, so the same number of views costs very different amounts depending on the audience. The market moves it too, and inside a single vertical the spread can be large, as in education, where 3 campaigns in Argentina, Mexico and one global campaign went from $1.75 to $18.07, so the highest CPM was more than 10 times the lowest.
The third factor is the price per post that the creator asks for, and in one Ramped deal, told in the LearnWorlds case, a creator asked for $100,000 for a slot that their real views priced at about $1,000, a gap of about 99% between the asking price and what their views were worth. That is why we negotiate from measured views and the campaign’s target CPM, and never from the rate card.
CPM is the price, not the goal
We pay per creator and per post, priced by CPM, and we measure the campaign on the KPI that matters to the brand, such as CPA, CPI or ROAS, tracked creator by creator with a UTM link for each one. That is how we measured an overall CAC of $13.67 in MODO’s 2024 fintech campaign, and a cost per trial that fell from $79 to $28 inside a single Flo Health femtech campaign.
Benchmarks and agency comparisons
The full methodology, with how each campaign row is counted and the exchange rates used, is in the Ramped Index of influencer marketing CPM benchmarks. If you are choosing who will run the campaign, we compared what each agency measures and the budget it starts at in the best influencer marketing agencies in Argentina and the best agencies in Mexico, and for campaigns in several countries there is the comparison of agencies for Latin America.
Frequently asked questions
How much does an influencer marketing campaign cost?
An influencer marketing campaign costs the real views you want to buy, in thousands, times the CPM of your vertical, so at the iGaming median of $5.24 a campaign of 2 million views costs $10,480. If you want Ramped to run it, our programs start at $20,000 a month, and each creator inside the program is still priced on their recent real views times the target CPM.
What is the average CPM for influencer marketing?
In Ramped’s executed campaigns, recalculated on September 30, 2026, the median CPM goes from $4.46 in fintech (11 campaign rows in Argentina) and $5.24 in iGaming (38 rows in Argentina and Chile) to $6.69 in education and $25.71 in wellness, where the samples are small, with 3 campaigns each. We publish the median and not the simple average because a single expensive campaign, like the $66.27 one in wellness, would pull the average up for the whole vertical.
What is a good CPM for influencer marketing?
It depends on the vertical. In Ramped’s executed campaigns the median CPM is $4.46 in fintech (Argentina), $5.24 in iGaming (Argentina and Chile), $6.69 in education and $25.71 in wellness, measured on real views. A CPM at or below your vertical’s median is a good price when the creators also bring the result you are measuring.
How much does an influencer charge per post?
A post is worth the creator’s recent real views, in thousands, times the campaign’s CPM, whatever their rate card says. At the fintech median of $4.46, a creator who averages 100,000 views per post is worth about $446, and one who averages 1 million views about $4,460, regardless of follower count.
What is cost per view in influencer marketing?
Cost per view is the CPM divided by 1,000. At the medians of the Ramped Index, a real view costs between about $0.0045 in fintech and $0.026 in wellness.
Why not price influencers by cost per follower?
Followers do not see every post, and two creators with the same follower count can get very different views. Pricing by real views of recent posts pays for the audience that is actually watching, and gives a CPM you can compare across creators and campaigns.
How do I calculate an influencer marketing budget?
Multiply the real views you want to buy, in thousands, by the CPM of your vertical. At the iGaming median of $5.24, 2 million views cost $10,480. The influencer budget calculator starts from this math per creator, with your monthly budget and the average views per creator, and applies an 80% cap to each offer, rounded down.
Is CPM the right KPI for influencer campaigns?
CPM is the buying price, not the goal. We pay per creator and per post, and each campaign is measured on CPA, CPI or ROAS per creator, with a UTM link for each creator, so the CAC comes out as a result of the campaign.
← getramped.com · Best influencer marketing agencies in Argentina