Pricing · The Ramped Index
How much does influencer marketing cost?
It depends on the vertical — and it should be priced per view, not per post. In Ramped’s ledger of real closed campaigns, median CPMs (cost per 1,000 real views) range from ~$5.29 in iGaming and ~$5.53 in Fintech to ~$10 in Femtech, ~$26 in Wellness and ~$30 in Dating. A creator’s asking price is not the cost — the real views they deliver are.
| Vertical | Median CPM | Typical range (p25–p75) | Closed campaigns | Markets |
|---|---|---|---|---|
| Fintech | $5.53 | $3.68 – $8.93 | 19 | AR · MX |
| iGaming / Betting | $5.29 | $3.94 – $8.95 | 58 | AR · CL |
| Femtech | $10.03 | $8.10 – $13.70 | 9 | MX · DACH · US · BR |
| Wellness | $25.71 | $25.00 – $29.57 | 6 | global |
| Dating | $30.03 | $22.16 – $48.35 | 3 | US |
Source: The Ramped Index — Ramped’s own library of real closed campaigns, re-measured continuously. Only verticals with enough sample are published.
What actually determines the price
Not follower count. The honest unit is the real view: what a creator’s recent videos actually get, measured — not their follower total, not their rate card. A fair deal is real views × the campaign’s target CPM. Anything above that is paying for the creator’s confidence, not their audience.
Why asking prices mislead
Creators quote a rate card; audiences deliver views. The gap can be extreme: in one real Ramped deal, a creator asked $100,000 while their real views priced the slot at ~$1,000 — a ~99% gap between list price and paid price. Negotiating from measured views is the whole game.
CPM is the price — not the goal
Campaigns are bought by CPM but measured on the KPI that matters to you: CPA, CPI or ROAS, tracked creator by creator with promo codes and UTMs. That’s how a fintech held its CAC for 12 months, and how a femtech cut CPA from $79 to $28 inside one campaign.