Fintech · Argentina · Case study
MODO: a year of campaigns at the same CAC.
30.2M views at a $3.97 CPM — 183 creators across 25 campaigns, with acquisition cost held for 12 months.
$13.67CAC — held 12 months
30.2Mmeasured views
183creators activated
25campaigns
The brief
Keep a fintech acquiring users through creators month after month — without the channel’s cost drifting up as it scaled.
The buy
183 creators bought at a target CPM over 25 consecutive campaigns. The ones that converted were re-booked; the ones that didn’t were cut. That discipline is what holds a CAC still.
The result
CAC held at $13.67 across 12 months — with a best month of $5.91 — on 30.2M measured views at a $3.97 CPM.
25 campaigns · CAC held 12 months · 30.2M views
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