MODO: a $13.67 CAC across its 2024 campaign.

The brief

Bring new users to a fintech wallet in Argentina through creators, measuring each creator all the way to a completed onboarding.

The buy

We bought creators at a target CPM, re-booking the ones that converted and cutting the ones that didn’t.

The result

Over 8 measured months, from February to September 2024, the campaign closed with an overall CAC of $13.67 at a $3.97 CPM (estimated in dollars at the MEP exchange rate), and the best month was February, at $5.91. According to MODO’s annual report, all of 2024 added up to 30.2M measured views from 183 creators, reported in pesos.