Ramped
IndexLATAMES

Comparison · Mexico · updated

Best influencer marketing agencies in Mexico, compared.

We are Ramped, a performance influencer marketing agency that works in Mexico from Buenos Aires, and we wrote this comparison and put ourselves in it, so read it knowing that. For each agency we reviewed its own site, its Clutch profile and its LinkedIn on Sep 29, 2026, and anything not published is marked “not published”, with a link to every source at the end. The part you will not find in the directory lists is further down: the CPMs we paid in campaigns in Mexico, with two named clients, and why the cheapest CPM in the region was not the one that converted best.

17agencies compared
Sep 29, 2026date every source was reviewed
US$13.09real CPM · e-commerce · Mexico · first campaign month, 2026
US$4.46median CPM fintech · Argentina · 11 campaign rows, per The Ramped Index

The 17 agencies: us first, then the rest in alphabetical order

We go first because the comparison is ours, and after that the order is alphabetical, because in Mexico public relations agencies, media agencies, platforms with a service and performance agencies all coexist, and ranking them from best to worst would mean deciding for you what your campaign needs. What we do compare is what for us decides whether a campaign can be measured: where each agency operates from in Mexico, what it says it measures and what budget it starts at. We included the ones that offer influencer marketing as a service and show, on their own site or on a public profile, an operation in Mexico: an office, a team, a country manager, cases, or a page and a contact for the Mexican market; having an office was not a condition, because we do not have one, and software and platforms without a campaign service were left out and are explained at the end.

AgencyWhat it isIn MexicoWhat it measures, per its sitePrice and minimum
RampedClutch: 5.0 with 5 reviews.Performance influencer marketing agency with campaigns in Mexico, Argentina, the rest of Latin America, the United States and Europe.Buenos Aires, with no office in Mexico. Campaigns in Mexico for Flo Health and Enviaflores, and closed campaigns in Argentina and Chile, among other markets.Every creator posts with their own UTM link and results are reported as CPA per creator, live, in Ramped Studio.Paid per creator and per post, and each creator’s price is their measured views, in thousands, times the target CPM. Programs from US$15,000 per month; on Clutch, projects from US$25,000.
2btubeClutch: no profile found.Digital consultancy that, per its home page, analyzes, protects, produces, optimizes and influences for brands, media and creators; it started as a creator network and now does influencer marketing and audiovisual production, per its history page, which says it was founded in 2014.Madrid, with an office in Condesa, Mexico City, with its own phone and email, plus Quito and Miami, per its contact page. It has its own version of the site for Latin America (2btube.com/mx) and a CEO for Latin America on its team page.Says it monitors before, during and after the campaign with AI tools and proprietary data, per its influencer agency page for Mexico.Does not publish prices on its site.
ABC DigitalClutch: 4.9 with 6 reviews.Digital marketing and advertising agency that, per its site, builds its own work systems; part of the ABCW holding and with more than 15 years, per its site. Its influencer service offers “profiles aligned with your values, not just their follower count”.Polanco, Mexico City, with offices in Querétaro, Cancún, Monterrey, Guadalajara and Puebla, plus the United States, Canada, Colombia, Argentina and Brazil, per its site.Talks about attribution, conversions and ROI, per its site.Does not publish prices on its site; its form asks for the budget in ranges starting below US$2,500. On Clutch, projects from US$5,000.
DinametraClutch: no reviews.Digital marketing agency that, per its site, works “at the intersection of brand and performance”, with influencers among its services and clients such as Adidas, Kueski and Liverpool.Paseo de la Reforma, Mexico City, and an office in Ontario, Canada, per its site.Custom dashboards and multi-touch attribution, per its site. On its case studies page we saw none presented as an influencer campaign.Does not publish prices on its site, though it says it works at a fixed price. On Clutch, projects from US$1,000.
FluvipClutch: no reviews.Influencer marketing agency with its own AI platform, founded in 2013 per its site, headquartered in Miami per its contact page and originally from Colombia per Clutch.Its site says it opened an office in Mexico between 2013 and 2016 and lists a country manager for Mexico on its team; its LinkedIn places the office in Santa Fe, Mexico City.Dashboard with live reach, views and engagement metrics, AI-automated reports and weekly KPI updates, per its home page.Does not publish prices on its site. On Clutch the minimum is confidential.
GamolClutch: no profile found.Influencer agency that on its site presents itself as “the best influencer agency in Mexico and Latin America”, with more than 3,500 influencers, more than 60 people and more than 22 years, per its site.Mexico, per its site, which has a page dedicated to its influencer agency service in Mexico and publishes a Mexican WhatsApp number and US phone numbers, with no address and no cases labeled by country.Campaign tracking and reporting, real-time performance monitoring and a node and network analysis methodology, per its site.Does not publish prices on its site.
Human Connections MediaClutch: no profile found.Independent media agency, with data and analytics, that lists influencer marketing within its “Content & Comms” area, per its site; founded in 2019 per its LinkedIn.Headquartered in Colonia Granada, Mexico City, with offices in Buenos Aires, Lima, Miami, Asunción and Santiago, per its site.Integral reporting and dashboarding, marketing mix modelling and attribution models with ROI and ROAS, per its site. Its only case labeled as influencer marketing is from Argentina.Does not publish prices on its site.
INPULSE DigitalClutch: 5.0 with 6 reviews.Strategic, creative and paid media marketing agency, with more than 80 people and PR, influencer and media capabilities, per its site.Headquartered in Miami, per its contact page. Its Clutch profile lists an office in Mexico City, and its site shows cases in Mexico with influencers for Burger King and Anker.Describes itself as “data and performance driven”, without detailing influencer reports on the pages we reviewed.Does not publish prices on its site. On Clutch, projects from US$10,000.
Minimalist AgencyClutch: no profile found.Agency that, per its site, has done performance marketing, influencer marketing and social-first content for global and local brands since 2015, with clients such as Bimbo, Cemex and Coca-Cola.Mexico, per its site, which publishes a Mexican WhatsApp number; the Sortlist directory places it in Cuauhtémoc, Mexico City.ROAS, CTR and incremental attribution, per its site.Its site recommends a budget of at least MXN 50,000 per month and does not publish rates.
PelClutch: no profile found.Influencer marketing agency that, per its site, does “influence architecture” connecting talent, creativity and data with business goals; a member of IAB México and AMVO, per its site.Polanco, Mexico City, per its site.Has a data and analytics area, without detailing KPIs on the pages we reviewed.Does not publish prices on its site. On Sortlist it declares projects from €20,000.
RelevantClutch: no profile found.Full-service advertising agency that, per its site, wants every brand to tell its story, with offices in Mexico and Argentina and an influencer marketing team of more than 30 people, per its site.Headquartered at Reynosa 34, Mexico City, with a CEO for Mexico, plus Buenos Aires and Lima, per its site.“We measure and analyze every detail”, with a reporting and insights stage and KPI definition, per its influence page.Does not publish prices on its site. Its contact form asks for monthly investment in ranges starting at US$1,000.
SamyClutch: profile of its Benelux subsidiary, no reviews.Global influencer and social agency, headquartered in Madrid per its LinkedIn, with more than 15 offices and a presence in more than 55 markets, per its site.Mexico City is among the locations its site lists and among the locations on its LinkedIn. We found no Mexico cases on its work page.Not detailed on the pages we reviewed.Does not publish prices on its site. Its Benelux subsidiary declares projects from US$10,000 on Clutch.
Serna GroupClutch: 5.0 with 3 reviews.Public relations and communications agency that, per its site, also specializes as an influencer agency “through a win-win relationship”.Roma Sur, Mexico City, and Bogotá, per its site.Says its measurement tools are based on a general market study, without detailing KPIs on the pages we reviewed.Does not publish prices on its site. On Clutch, projects from US$5,000.
SocialPubliClutch: no profile found.Influencer platform that also presents itself as an influencer agency, from Madrid, founded in 2015 per its LinkedIn.Its contact page lists a country manager for Mexico and for LATAM, and its 2018 year-in-review on the blog mentions offices in Mexico and Miami; it does not publish an address in Mexico.A report with the social media metrics and figures of the campaign, per its agency page.The self-service platform starts with a €100 balance, per its FAQ; the agency service does not publish a price.
SUBE Agencia DigitalClutch: 4.7 with 14 reviews.Digital marketing agency with an influencer service in its menu, per its site; founded in 2016 per Clutch.Headquartered in Miami with an office in Mexico City, per its Clutch profile.Not detailed on the pages we reviewed; its article on TikTok influencer agencies lists views, engagement, clicks and conversions as industry metrics, not as its own report.Does not publish prices on its site. On Clutch, projects from US$1,000.
The Goat AgencyClutch: no reviews.Global influencer marketing agency, part of WPP, with 650 people in 37 markets and headquarters in London and New York, per its site.Its site lists Mexico among its markets, with no page, contact or cases for the country. Per a post on its LinkedIn from April 2024 it appointed a lead for Mexico, and per another post from Feb 19, 2026 it took creators to Mexico for a Jose Cuervo activation.Says it tracks and analyzes the performance of every piece of content with its proprietary tool, IBEX, per its services page.Does not publish prices on its site. On Clutch, projects from US$50,000.
Thinking SocialClutch: no reviews.Digital marketing and advertising agency that manages its own influencers, with a combined audience of more than 21.5 million followers, per its site; founded in 2014, per its site.Hipódromo Condesa, Mexico City, per its site.Not detailed on the pages we reviewed.Does not publish prices on its site. On Clutch, projects from US$1,000.

We checked every fact on Sep 29, 2026 on the agency’s site, on Clutch and on LinkedIn; if you are at one of these agencies and something is outdated or wrong, email santiago@getramped.com and we will change it.

How we evaluated each agency

There are 4 criteria, the same for all 17, and every fact can be checked against the source we link at the end. The lists of Mexican agencies in circulation are put together by a directory or by an agency that puts itself first, and this one is written by an agency that is also on the list, which is why the criteria are explicit and every cell says where the fact comes from.

  1. Operation in Mexico. We included the ones that offer influencer marketing as a service and show an operation in Mexico on their own site, on their Clutch profile or on LinkedIn: an office, a team, a country manager, cases, or a page and a contact for the Mexican market. A country code in the site footer or the country in a list of markets is not enough. Whether the office belongs to the agency or to a partner we could not verify in every case, which is why every cell says where the fact comes from.
  2. What it says it measures. We copied what each agency publishes about how it reports, and if it does not publish it we say so, because a campaign that is not measured per creator cannot be optimized.
  3. Price and minimum. Almost none publish prices; where Clutch or Sortlist has a minimum project size declared by the agency, we include it.
  4. Verifiable reputation. We use only the rating and number of reviews on Clutch as of Sep 29, 2026.

How much influencer marketing costs in Mexico: the CPMs we paid

The simplest way to know what an influencer campaign costs in Mexico is to look at the CPM, which is what you pay for every 1,000 real views, and we have that number from our own campaigns in Mexico, not from a survey. The most recent one is Enviaflores, a flower delivery e-commerce in Mexico, where the real CPM of the first month of the 2026 campaign was US$13.09, and the oldest is a campaign we ran for an education app in Mexico and Argentina at the same time in 2024, where Mexico came out at US$18.07 and Argentina at US$6.69. At a CPM of US$13, a creator who gets 200,000 views per post costs about US$2,600 per post, whether they have 50,000 or 2 million followers.

Vertical and marketCPMWhat the number is
E-commerce · Mexico, 2026US$13.09Real CPM of the first month of the Enviaflores campaign, on measured views
Education · Mexico and Argentina, 2024US$18.07 · US$6.69CPM of the same app, in the same campaign, in both countries
Femtech · Mexico, Instagram, 2025 and 2026≈US$3CPM of Flo Health on Instagram, calculated on influencer fees; includes views amplified with paid media and excludes the cost of that paid media
Fintech · Argentina, 2024US$4.46Median of 11 campaign rows (campaign by month), typical range US$3.33 to US$7.34, per The Ramped Index; there is no fintech median for Mexico

CPM tells you what you pay for reach, but not whether the campaign works. In the small 2024 education campaign from the table, Mexico was almost 3 times more expensive in CPM than Argentina and its cost per customer was half as high (US$46.76 vs US$93.53), because the Mexican audience converted better, and that case shows why it pays to compare cost per customer before allocating budget by CPM. Something similar happened inside the Enviaflores campaign: with one of the profiles we got cheaper reach and with another more visits per view, and both reached a similar cost per order, with Instagram stories bringing in almost every order and YouTube giving cheaper reach but no orders. Flo Health’s Instagram CPM does not enter that comparison, because it includes views amplified with paid media and that cost is not in the numerator. The full table by vertical, with medians and ranges, is in how much influencer marketing costs and in The Ramped Index.

How to choose an influencer agency in Mexico

The first thing I would ask any of these agencies, us included, is the per-creator report of a previous campaign in Mexico, because that is where you see where each creator’s price came from, what that price includes and what is charged separately, such as paid media or production, and how each order or each install was attributed to each one. The second is the audience by country of every creator proposed, because a creator with many followers can have a large share of their audience in the United States or in the rest of Latin America, which is why we check it before quoting: those views still cost money, even when they come from an audience outside the campaign’s market. The full 10 questions, including the answers you may hear from an agency that does not measure results, are in our guide to choosing an agency.

What is not in the table and why

Influencity is not in it because it is influencer management software paid by subscription, and its own site makes clear it is not an agency; nor is Story Talent, because it is a platform that connects creators with companies without a campaign service. SocialPubli is in, because on top of the platform it offers an agency service and has a country manager for Mexico. For the global agencies that appear in regional rankings, such as Viral Nation or Obviously, we found no sufficient evidence on their sites or their LinkedIn of an operation for the Mexican market, so we could not apply the first criterion to them; The Goat Agency is in, because on top of naming Mexico among its markets it announced on its LinkedIn a lead for the country, and a creator activation there adds evidence. We applied the same criterion to Argentine agencies such as Catch, which declares Mexico among its markets with no further detail, and we also excluded agencies listed only in directories when we could not verify their services on their own website.

If your campaign is in Argentina or in several countries

For Argentina we put together another comparison, with 13 agencies based in Buenos Aires or in the country and the CPMs and costs per result we paid there, at best influencer marketing agencies in Argentina. For regional campaigns there is the one at best influencer marketing agencies in Latin America, with the global agencies that have a presence in the region and what budget each one starts at.

Where Ramped fits

We do performance influencer marketing from Buenos Aires, with no office in Mexico, and in Mexico we work for Flo Health and for Enviaflores, in addition to the fintech and education campaigns in the table. When we write to a Mexican creator for the first time we do not ask what they charge, we ask for their data, including their audience by country, and the price we offer comes from the real views of their latest posts, in thousands, times the campaign’s target CPM, never from their rate card. Every creator posts with their own UTM link, so during the campaign we know what each order or each install cost with each creator and we move budget to the ones that convert. Programs start at US$15,000 per month and include Ramped Studio, where the client sees each creator’s CPA live.

The creator map we pick from has 39,321 creators as of Sep 29, 2026, with metrics we update in batches, and before quoting we ask every creator for their views and their audience by country; the cases with the full numbers are in Flo Health, MODO and Newry.

FAQ

Which is the best influencer marketing agency in Mexico?

It depends on what the campaign has to do. For full-service advertising with influencers there are agencies such as Relevant, for public relations with influencers there is Serna Group, for a media campaign with influencers as one more channel there is Human Connections Media, and for acquisition measured per creator we price every creator by CPM on measured views and report each one’s CPA, with programs from US$15,000 per month and no office in Mexico. On Clutch’s ranking of influencer marketing agencies in Mexico, as of Sep 29, 2026, INPULSE Digital has a 5.0 with 6 reviews, Serna Group a 5.0 with 3, ABC Digital a 4.9 with 6 and SUBE a 4.7 with 14. Before choosing, ask any of them for the per-creator report of a previous campaign in Mexico.

How much does an influencer campaign cost in Mexico?

The budget is the views you want to buy, in thousands, times the market’s CPM, and in Mexico the CPMs we paid were US$13.09 in the first month of an e-commerce campaign in 2026, and US$18.07 in a small education campaign in 2024; the Ramped Index’s fintech median, US$4.46, comes from Argentina, not Mexico. At a CPM of US$13, a creator who gets 200,000 views per post costs about US$2,600 per post. Our programs start at US$15,000 per month, Minimalist Agency recommends on its site a budget of at least MXN 50,000 per month, and the other agencies in the comparison do not publish prices; you can run your own number in the calculator.

How much does an influencer charge in Mexico?

What a Mexican creator asks on their rate card and what their post is worth are two different numbers. We offer each creator their real views from recent posts, in thousands, times the campaign’s target CPM. Taking a CPM of US$13, close to what we paid in e-commerce in Mexico in 2026, a creator with 100,000 views per post is worth about US$1,300, and one with 1 million views about US$13,000, regardless of follower count.

What CPM do you pay for influencers in Mexico?

In our campaigns, the CPM in Mexico was US$13.09 in the first month of the Enviaflores campaign in 2026 and US$18.07 in an education app in 2024, where Argentina came out at US$6.69 in the same campaign. On Instagram, for Flo Health, the CPM landed close to US$3, but that number is calculated on influencer fees, includes amplified views and excludes the cost of that paid media, so it is not comparable to an organic CPM. The medians by vertical in The Ramped Index are not Mexican figures: the fintech one, US$4.46 across 11 campaign rows, is Argentina in 2024, and the education one, US$6.69 across 3 campaigns, combines Argentina, Mexico and one global campaign.

Is TikTok or Instagram better for an influencer campaign in Mexico?

For reach, it depends on the creators available on each platform for your audience, not on the platform itself: DataReportal’s Digital 2026 report estimates advertising audiences in late 2025 of 99.0 million on TikTok (aged 18 and above), 85.0 million on YouTube and 53.6 million on Instagram in Mexico, but those are estimates from the ad tools, with different age bases, not creator views. For conversion, in our campaigns in Mexico it was Instagram stories with a link that brought in the orders: in the first month of Enviaflores almost every order came from Instagram stories, and YouTube gave cheaper reach but no orders, and for Flo Health we used TikTok as the reach layer and Instagram stories as the conversion layer. We build both into the same campaign, with one UTM link per creator to know what each platform brought in.

Which influencer marketing agencies have an office in Mexico City?

Of the 17 in this comparison, 2btube (Condesa), ABC Digital (Polanco), Dinametra (Paseo de la Reforma), Human Connections Media (Granada), Pel (Polanco), Relevant (Reynosa 34), Serna Group (Roma Sur) and Thinking Social (Hipódromo Condesa) publish a Mexico City address on their own site. Fluvip places its office in Santa Fe on its LinkedIn, INPULSE Digital and SUBE list one on their Clutch profile, Samy names it among its offices, and Minimalist Agency, Gamol, SocialPubli and The Goat Agency operate in Mexico without publishing an address. We have no office in Mexico and run Mexican campaigns from Buenos Aires.

Do you need an agency with an office in Mexico to run a campaign there?

For us, no, and we say that knowing we do not have one. What decides a campaign in Mexico is the casting: a creator who lives in Mexico can have most of their audience in another country, so before quoting we ask every creator for their audience by country and drop the ones without a majority in Mexico, and the client receives the list already filtered. After that, every creator posts with their own UTM link and the report shows what each order or each install cost with each one. A local office helps for events, production and public relations, which is what several agencies in the table offer.

Sources

Run your budget through the calculator →See the benchmarks in The Ramped Index →Get your target CPM for Mexico →

← getramped.com