Apps · Global · Case study
Newry / WeeWoo: CPM 15% lower across three campaigns.
CPM went from $21.90 to $20 to $18.71 across three straight campaigns, and all three delivered more views than guaranteed.
The brief
Scale influencer spend for a portfolio of apps, mostly in the US, without the CPM going up as the budget grew.
The buy
Each campaign was bought on measured views with a view guarantee, so if a creator doesn’t reach the agreed minimum, they post again until they do. Booking the same creator for several apps in the portfolio was the cheapest buy we found.
The result
CPM went from $21.90 in the first campaign to $20 in the second and $18.71 in the third, 15% lower, and the three campaigns delivered 41%, 31% and 60% more views than guaranteed.
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