Apps · Global · Case study
Newry / WeeWoo: the channel got 28% cheaper in three campaigns.
CPM went $29 → $23 → $21 across three straight campaigns — because the buy learns.
−28%CPM across three iterations
$29 → $21CPM, first to third campaign
3consecutive campaigns
The brief
Prove that influencer spend doesn’t have to get more expensive as it scales — it can get cheaper, if you keep score.
The buy
Every video shipped with its own tracking. After each campaign, we re-booked the creators who converted and dropped the ones who didn’t — so each iteration started smarter than the last.
The result
CPM fell from $29 to $23 to $21 across three straight campaigns: a channel that gets cheaper as it learns, not more expensive.
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