The Ramped Index
What influencer marketing actually costs.
CREATOR MAP AS OF 2026-09-17 · BENCHMARKS: AUGUST 2026
Median CPMs from real closed campaigns in Ramped’s own ledger — 174 campaign benchmarks with measured CPM, FX-documented, across 20+ markets. Not survey answers. Not rate cards. What brands actually paid, per thousand real views.
● CREATOR MAP UPDATED 2026-09-17
Verticals with fewer than 3 closed campaigns, flagged low-volume rows, or data that did not come from Ramped-run campaigns are not published: 95 of the 174 measured rows make the cut today. A vertical is not published until its sample can defend itself.
In one sentence
The numbers, ready to quote.
Ramped’s ledger of 19 closed fintech campaigns (Argentina & Mexico, 2020–2024) puts the median influencer CPM at $5.53.
Across 58 closed iGaming and betting campaigns in Argentina and Chile (2023–2026), the Ramped Index reports a median CPM of $5.29 — the deepest sample in the index.
For femtech, the Ramped Index puts the median influencer CPM at $10.03, from 9 closed campaigns across Mexico, DACH, the US and Brazil in 2024.
Wellness campaigns in Ramped’s ledger show a median CPM of $25.71 across 6 closed campaigns, 2022–2024.
Dating apps paid a median CPM of $30.03 in the Ramped Index’s small US sample (3 closed campaigns, 2025).
Methodology
Where these numbers come from.
One closed influencer campaign run by Ramped: real spend, real measured views, one CPM. No projections, no rate cards, no surveys.
Campaigns in local currency are converted at the documented rate for the campaign’s date — a 2021 ARS deal is not priced at 2026’s FX.
One viral outlier or one bad buy would drag an average. Medians say what the typical campaign actually paid.
Verticals under 3 campaigns, rows flagged low-volume or low-confidence, and any data that isn’t from campaigns Ramped ran.
The index refreshes as new deals close in the ledger. The date stamp above is the last recomputation.
The same library prices every Ramped campaign: offer = a creator’s latest measured views × the target CPM, capped at 80% of the ceiling.
Cite this page: The Ramped Index, August 2026. Ramped — getramped.com/index. Free to cite with attribution; the underlying ledger is proprietary.
THE CREATOR MARKET TAPE
The market moves. We measure it.
A measured view of creator supply and audience scale, from the snapshot published on August 18, 2026.
RADAR RE-MEASURED NIGHTLY · 06:00 UTC
- 30,735CREATORS ON RADAR
- +2,164ADDED SEP 14 TO 17
- 391MEASURED PROFILES ON THE BOARD
Bands size the supply — we still buy on measured views, never on followers.
| VERTICAL | <100K | 100–249K | 250–499K | 500–999K | 1–2.49M | 2.5M+ |
|---|
The full CPM benchmarks live in The Ramped Index — medians, ranges and sample sizes per vertical, from real closed campaigns.
Creator-level prices, engagement rates and creator geography are not shown.
Your vertical
These are medians. Yours gets computed.
One call: you bring the vertical, the market and the budget — we come back with your target CPM, the creator shortlist from a 30,735-creator map re-measured nightly, and the projection, before you spend a dollar.
Or write us: santiago@getramped.com — a founder replies, not a funnel.