The Ramped Index
What influencer marketing actually costs.
CREATOR MAP AS OF 2026-09-29 · BENCHMARKS RECALCULATED 2026-09-30
Median CPMs from real executed campaigns in Ramped’s own ledger — 186 campaign rows with measured CPM (one per client, campaign, market and period), of which 55 are published: the verticals with at least 3 rows and 2 clients, without scenarios or duplicates, FX-documented. Not survey answers. Not rate cards. What brands actually paid, per thousand real views.
● CREATOR MAP UPDATED 2026-09-29
Verticals with fewer than 3 campaign rows or a single client, low-volume or low-confidence rows, pricing scenarios and targets that never ran, annual totals that re-count monthly rows, and data from campaigns Ramped did not run are not published: 55 of the 186 measured rows make the cut today and the other 131 stay out. A vertical is not published until its sample can defend itself.
In one sentence
The numbers, ready to quote.
Ramped’s ledger of 11 fintech campaign rows in Argentina during 2024 (one per campaign and month) puts the median influencer CPM at $4.46.
Across 38 iGaming and betting campaign rows in Argentina and Chile (2023–2026), the Ramped Index reports a median CPM of $5.24, the deepest sample in the index, with 37 of the 38 rows from a single operator.
For education, the Ramped Index puts the median influencer CPM at $6.69, from 3 executed campaigns across Argentina, Mexico and one global campaign in 2024; as a small sample it publishes the full range, 1.75 to 18.07.
Wellness campaigns in Ramped’s ledger show a median CPM of $25.71 across 3 executed campaigns from 3 clients, 2022–2024; as a small sample it publishes the full range, 24.76 to 66.27.
Methodology
Where these numbers come from.
One influencer campaign run by Ramped, in one market and one period (the month, when reporting is monthly): real spend on creator fees as recorded in each campaign’s worksheet, without paid amplification, real measured views, one CPM. No projections, no rate cards, no surveys. Annual totals that re-count monthly rows and repeated rows count once.
Campaigns in pesos or euros are converted at the documented rate for the campaign year: annual average MEP dollar (550 in 2023, 1,120 in 2024, 1,325 in 2025) and EUR at 1.08. A 2024 ARS deal is not priced at 2026’s FX.
One viral outlier or one bad buy would drag an average. Medians say what the typical campaign actually paid, and the p25–p75 band uses the inclusive method. Under 8 campaigns the full range is published and the row is flagged as a small sample.
Verticals under 3 campaign rows or with a single client, rows flagged low-volume or low-confidence, pricing scenarios and targets, and any data that isn’t from campaigns Ramped ran.
The index is recomputed by hand when new campaigns enter the Benchmarks Library; the figures do not change on their own. Last recomputation: 30 September 2026, over the 213 rows of the Library.
The same library prices every Ramped campaign: offer = a creator’s latest measured views × the target CPM, capped at 80% of the ceiling.
Cite this page: The Ramped Index, September 2026 (recalculated 2026-09-30). Ramped — getramped.com/index. Free to cite with attribution; the underlying ledger is proprietary.
The fintech and iGaming medians are also published by Influencerbench, a directory of agencies in LATAM and Spain that recalculates them with its own methodology from the campaign rows we shared with it, so the figures can differ by cut-off date or rounding.
THE CREATOR MARKET TAPE
The market moves. We measure it.
A measured view of creator supply and audience scale, from the snapshot published on August 18, 2026.
RADAR RE-MEASURED IN BATCHES · NEW PROFILES NIGHTLY
- 39,321CREATORS ON RADAR
- +475ADDED SEP 28 TO 29
- 391MEASURED PROFILES ON THE BOARD
Bands size the supply — we still buy on measured views, never on followers.
| VERTICAL | <100K | 100–249K | 250–499K | 500–999K | 1–2.49M | 2.5M+ |
|---|
The full CPM benchmarks live in The Ramped Index — medians, ranges and sample sizes per vertical, from real executed campaigns.
The map publishes aggregates by vertical and band: no individual profiles (no names or photos), creator-level prices, engagement rates or creator geography.
Your vertical
These are medians. Yours gets computed.
One call: you bring the vertical, the market and the budget — we come back with your target CPM, the creator shortlist from a 39,321-creator map re-measured in batches, and the projection, before you spend a dollar.
Or write us: santiago@getramped.com — a founder replies, not a funnel.