SaaS · Case study
LearnWorlds: the creator asked $100,000. Their real views said ~$1,000.
The ceiling was set by real measured views — not the rate card. The rule, proven at its extreme.
~99%between list price and price paid
$100,000the ask
~$1,000what the views were worth
The brief
Buy creator inventory for a SaaS at a price that made sense against what the videos would actually deliver.
The buy
A creator quoted $100,000. Their recent videos’ real measured views priced the slot at roughly $1,000 at the campaign’s target CPM. We offered what the views were worth.
The result
A gap of ~99% between list price and price paid — the clearest proof of the rule everything else here follows: we never pay the asking price.
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