LATAM · Markets
Influencer marketing in LATAM, priced with real data.
Ramped is a performance influencer marketing agency for subscription brands and apps, based in Buenos Aires and running campaigns in Argentina, Mexico, Chile and Brazil, and in the United States and Europe when the brief is global, on TikTok, Instagram and YouTube. Every offer is priced from the creator’s real measured views multiplied by the campaign’s target CPM, never from the asking price, and each creator posts with their own UTM link and promo code, so the report shows the CPA of every creator. Programs start at US$20,000 a month.
In Ramped’s executed campaigns the median CPM was US$4.46 in fintech (Argentina, 2024) and US$5.24 in iGaming (Argentina and Chile, 2023 to 2026), measured on real views, and creators are chosen from a map of 39,321 profiles re-measured in batches.
Creator map as of · CPM medians recalculated · Page updated
What does Ramped do for apps and subscription brands in Latin America?
Ramped runs the influencer channel end to end for apps and subscription brands in Latin America: it picks creators from its own creator map, negotiates each deal at a price set by the creator’s measured views and the campaign’s target CPM, tracks every post with its own UTM link and promo code, and after each flight re-books the creators whose CPA came in on target and cuts the rest. App and subscription clients include Flo Health, MODO, LearnWorlds and Newry / WeeWoo.
How much does influencer marketing cost in Latin America?
In Ramped’s own campaigns, the CPM, which is the price of 1,000 real views, went from US$4.46 in Argentine fintech to US$18.07 for an education app in Mexico. The table lists each figure with its market, vertical and period.
| Market | Vertical | CPM | Period | Basis |
|---|---|---|---|---|
| Argentina | Fintech | US$4.46 median | 2024 | 11 campaign rows |
| Argentina and Chile | iGaming and betting | US$5.24 median | 2023 to 2026 | 38 campaign rows |
| Argentina | Fintech wallet (MODO) | US$3.97 | Feb to Sept 2024 | One account, 8 measured months, estimated at the MEP rate |
| Argentina | Education app | US$6.69 | 2024 | One campaign run in Argentina and Mexico at the same time |
| Mexico | Education app | US$18.07 | 2024 | The same campaign |
| Mexico | Flower delivery e-commerce (Enviaflores) | US$13.09 | First month of the 2026 campaign | One campaign |
Why price Latin American creators on measured views?
Creator prices in Latin America vary widely, and the same audience can cost 3 times as much depending on who quotes it, so a rate card does not tell a brand what a post is worth. Ramped prices each offer as the creator’s measured views multiplied by the campaign’s target CPM, which ties the price to the audience the creator actually delivers: at a US$5 target CPM, a creator whose posts get 200,000 real views is offered US$1,000.
What results has Ramped delivered in Argentina?
MODO, one of Argentina’s largest fintech wallets, had an overall CAC of US$13.67 and a CPM of US$3.97 with Ramped over 8 measured months, February to September 2024, with February as its best month at a CAC of US$5.91, measuring each creator through to a completed onboarding. According to MODO’s annual report, all of 2024 added up to 30.2M measured views from 183 creators, reported in pesos. Read the case: MODO case study.
Where are the full benchmarks for the region published?
The Ramped Index publishes the median CPM, the p25 to p75 range and the sample size for each vertical, recalculated monthly from the campaigns Ramped has executed. The last recalculation is from September 30, 2026.
How do influencer marketing agencies in Latin America compare?
Ramped published a comparison of influencer marketing agencies in Latin America that lists what each agency is, where it operates, what it measures and its minimum budget, with a source for every fact, and a comparison of influencer marketing agencies in Argentina with the median CPMs Ramped paid in that market. Ramped wrote both pages and appears in both.
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