How much does influencer marketing cost in LATAM?

In Ramped’s ledger of real closed campaigns, median CPMs run ~$5.53 in Fintech (Argentina · Mexico) and ~$5.29 in iGaming (Argentina · Chile), measured on real views — among the most efficient creator markets globally.

Which LATAM markets does Ramped cover?

Campaigns run across Argentina, Mexico, Chile and Brazil, with a creator map of 30,735 profiles re-measured nightly and US/Europe coverage for global briefs.

Is LATAM influencer traffic performant?

Yes when measured: an Argentine fintech held a $13.67 CAC for 12 months on creator traffic alone, tracked per creator with promo codes and UTMs.

Index ES

LATAM · Markets

Influencer marketing in LATAM, priced with real data.

LATAM is where creator attention is cheapest relative to its quality — if you buy on measured views instead of rate cards. Ramped’s ledger of closed campaigns puts median CPMs at ~$5.53 in Fintech (AR · MX) and ~$5.29 in iGaming (AR · CL), on a creator map of 30,735 profiles re-measured nightly across the region.

30,735creators on the radar, re-measured nightly

$5.53median fintech CPM (AR · MX)

$13.67CAC held 12 months (MODO, Argentina)

30.2Mmeasured views, one fintech account

A market you can’t buy from a rate card

LATAM creator pricing is wildly inconsistent: the same audience can cost 3× depending on who quotes. That makes measured views × target CPM even more valuable here than in the US — it’s the only stable price floor.

Proof from Argentina

MODO, one of Argentina’s largest fintechs, held its CAC at $13.67 for 12 straight months on 30.2M measured views at a $3.97 CPM — 183 creators across 25 campaigns, re-booking what converted. Read the case: MODO case study.

Where the data lives

The full benchmark table — medians, p25–p75 ranges and sample sizes per vertical — is published in The Ramped Index, refreshed monthly from real closed campaigns.

See the benchmarks in The Ramped Index →How much does influencer marketing cost? →Talk to Ramped →

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