Does influencer marketing work for app installs?

Yes, when bought as a performance channel: creators priced from real measured views × a target CPM, every video tracked with promo codes and UTMs, and CPI/CPA measured per creator. Flo Health tracked 41.4K installs with CPA falling from $79 to $28 inside one campaign.

How should an app price an influencer deal?

From the creator’s real measured views multiplied by the campaign’s target CPM — never from the rate card. Rate cards routinely overprice reach by orders of magnitude.

Can influencer CPI compete with paid social?

When the buying is priced from measured views and underperformers are cut each flight, the channel gets cheaper as it learns — in one real account CPM fell 28% across three campaigns.

Index ES

Apps · Performance

Influencer marketing for apps: bought on installs, not impressions.

Apps don’t need reach — they need installs at a CPI that scales. The way to get there is to buy creators like media: price every deal from real measured views × a target CPM, ship every video with a promo code + UTM, and measure CPA or CPI per creator. Then re-book the ones that convert.

$79 → $28CPA inside one campaign (Flo Health)

41.4Kinstalls tracked, one campaign

−28%CPM across three campaigns (Newry)

165deals closed under one pricing rule

Why rate cards kill app campaigns

A creator’s asking price has no relationship with the installs their audience will produce. Real measured views do. Pricing from views × target CPM is what lets an app hold its acquisition cost while the channel scales — the same discipline you already apply to paid social.

The loop that makes the channel cheaper

Every video ships tracked. After each flight, the creators who converted get re-booked and the ones who didn’t get cut. In a real Ramped account (Newry / WeeWoo), that loop took CPM from $29 to $23 to $21 across three straight campaigns.

Proof from the ledger

Flo Health grew on influencers as the only channel: 78.7M measured views, 41.4K installs, and CPA falling from $79.53 to $28.51 inside a single campaign — at a $2.89 CPM, 42% below our own benchmark. Read the full case: Flo Health case study.

How much does influencer marketing cost? →Run your budget through the calculator →Talk to Ramped →

← getramped.com