Influencer marketing for apps: bought on installs, not impressions.

Which influencer marketing agency works for a subscription app?

A subscription app needs an agency that prices every creator on real views and a target CPM and tracks each one through to trial or subscription with their own UTM link, because what matters is the cost of each paying user, not the number of impressions. Ramped works this way for apps and subscription brands in the US, Latin America and Europe, reporting CPI and CPA per creator, re-booking the creators who convert and cutting the rest, and for Flo Health the cost per trial fell from US$79.53 to US$28.51 inside a single 2024 campaign.

How should an app price an influencer deal?

An app should price each influencer deal from the creator’s expected views, estimated from their latest videos, divided by 1,000 and multiplied by the campaign’s target CPM, because the price a creator asks for has no fixed relationship with the installs their audience produces. At a US$20 target CPM, a creator whose recent videos get 100,000 views has a ceiling of US$2,000 (100,000 ÷ 1,000 × US$20), and since Ramped never offers more than 80% of the ceiling, the maximum offer is US$1,600, whatever their follower count or rate card says. Ramped applies that rule to every offer, which lets an app hold its acquisition cost while the channel scales, the same way it already buys paid social.

How are installs attributed to each creator?

Each creator in a Ramped campaign posts with their own promo code and UTM link, so installs and conversions can be traced back to the creator who drove them and reported as CPI or CPA per creator instead of impressions. After each flight, Ramped re-books the creators who converted and cuts the ones who did not.

What results have apps had with Ramped?

Three app accounts show the method in closed campaigns: Flo Health cut its cost per trial by almost two thirds inside one campaign, Newry / WeeWoo lowered its CPM by 15% over three campaigns, and MODO had a US$13.67 CAC over 8 measured months, February to September 2024. The table gives each result with its period and conditions.

How far did Flo Health’s cost per trial fall?

Flo Health is a femtech cycle-tracking app whose Premium subscription starts with a trial. Its creator campaign with Ramped ran from March 2024 to April 2025 in Brazil, Argentina, Mexico and DACH, plus a US block, mostly on Instagram with some TikTok and YouTube. Each creator was priced from their expected views divided by 1,000 and multiplied by the target CPM, and posted with their own promo code and UTM link, so we could measure CPI and cost per trial creator by creator and re-book the ones who converted.

Over the cumulative March to July 2024 period, CPI was US$7.31 and cost per trial US$79.53, and in the July to August 2024 block they fell to US$2.26 and US$28.51, so cost per trial dropped by almost two thirds inside the same campaign. According to Flo’s July 2025 report, the campaign tracked 41.4K installs from 165 deals, at a reported CPM of US$2.89 that includes boosted views, against an industry floor of US$5 cited in that report.

Why does re-booking creators lower the CPM?

Re-booking lowers the CPM because each new campaign keeps the creators whose measured views and conversions held up and drops the ones that did not. For Newry / WeeWoo, a portfolio of apps mostly in the US, booking the same creator for several apps in the portfolio was the cheapest buy Ramped found, and over three straight campaigns in 2026 the account’s CPM went from US$21.90 to US$20 and then US$18.71.