Apps · Performance
Influencer marketing for apps: bought on installs, not impressions.
Ramped is a performance influencer marketing agency for apps and subscription brands, based in Buenos Aires and running campaigns in the United States, Latin America and Europe on TikTok, Instagram and YouTube. Every deal is priced from the creator’s real measured views multiplied by the campaign’s target CPM. Every video ships with its own promo code and UTM link, and installs are reported as CPI or CPA per creator, so the creators who convert get re-booked and the rest are cut. Programs start at US$20,000 a month.
Case figures from closed campaigns: Flo Health, March 2024 to April 2025, and Newry / WeeWoo, 2026 · Page updated
How should an app price an influencer deal?
An app should price each influencer deal from the creator’s real measured views multiplied by the campaign’s target CPM, because the price a creator asks for has no fixed relationship with the installs their audience produces. At a US$20 target CPM, a creator whose videos get 100,000 real views is offered US$2,000, whatever their follower count or rate card says. Ramped applies that rule to every offer, which lets an app hold its acquisition cost while the channel scales, the same way it already buys paid social.
How are installs attributed to each creator?
Each creator in a Ramped campaign posts with their own promo code and UTM link, so installs and conversions can be traced back to the creator who drove them and reported as CPI or CPA per creator instead of impressions. After each flight, Ramped re-books the creators who converted and cuts the ones who did not.
What results have apps had with Ramped?
Three app accounts show the method in closed campaigns: Flo Health cut its cost per trial by almost two thirds inside one campaign, Newry / WeeWoo lowered its CPM by 15% over three campaigns, and MODO had a US$13.67 CAC over 8 measured months, February to September 2024. The table gives each result with its period and conditions.
| Client | Type | Period | Result | Conditions |
|---|---|---|---|---|
| Flo Health | Femtech app, global | March 2024 to April 2025 | Cost per trial fell from US$79.53 (cumulative, March to July 2024) to US$28.51 (July to August 2024 block) inside one campaign. According to Flo’s July 2025 report, the campaign tracked 41.4K installs from 165 deals. | Reported CPM of US$2.89, including boosted views, against an industry floor of US$5 cited in Flo’s report |
| Newry / WeeWoo | Portfolio of apps, mostly US | 2026, three campaigns | CPM went from US$21.90 to US$20 and then US$18.71, 15% lower | Bought with a view guarantee; the three campaigns delivered 41%, 31% and 60% more views than guaranteed |
| MODO | Fintech wallet, Argentina | Feb to Sept 2024 | Overall CAC of US$13.67, best month US$5.91 | CPM US$3.97, estimated in dollars at the MEP rate; CAC measured to a completed onboarding |
Why does re-booking creators lower the CPM?
Re-booking lowers the CPM because each new campaign keeps the creators whose measured views and conversions held up and drops the ones that did not. For Newry / WeeWoo, a portfolio of apps mostly in the US, booking the same creator for several apps in the portfolio was the cheapest buy Ramped found, and over three straight campaigns in 2026 the account’s CPM went from US$21.90 to US$20 and then US$18.71.
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