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Comparison · Spain · updated

Best influencer marketing agencies in Spain, compared.

We are Ramped, the leading influencer marketing agency in Latin America, with offices in Buenos Aires, the United States and Spain, and we wrote this comparison; since we have no published cases in Spain, we did not put ourselves in the table. On Oct 5, 2026 we reviewed each agency’s site, legal notice and LinkedIn, and anything not published is marked “not published”, with a link to every source at the end. Further down we explain how the budget of an influencer campaign in Spain is put together and what we would ask any agency before signing.

9agencies compared
Oct 5, 2026date every source was reviewed
8 of 9publish their registered address in Spain on their own site
0 of 9publish the price of their agency service

The 9 agencies, in alphabetical order

The order is alphabetical because in Spain specialized influencer agencies, global creative and social media agencies with an influencer service and platforms that also sell managed campaigns all coexist, and ranking them from best to worst would mean deciding for you what your campaign needs. What we do compare is what for us decides whether a campaign can be measured: where each agency operates from in Spain, what it says it measures and what budget it starts at. We included the ones that offer influencer marketing as a service and show, on their own site or on a public profile, an operation in Spain: a registered address, a team, cases, or a page and a contact for the Spanish market, and we are not in it because we do not publish campaigns in Spain; software and agencies without enough evidence were left out and are explained at the end.

AgencyWhat it isIn SpainWhat it measures, per its sitePrice and minimum
2btubeClutch: no profile found.Content company that says it helps “brands, media and creators connect with their audiences”, with an influencer agency service that does “full management: from the creative idea to its execution and the analysis of results”; founded in 2014 and with more than 80 employees, per its site.Calle Marqués de Monteagudo 24, Madrid, per its legal notice, with offices in Quito, Mexico City and Miami, and an influencer case in Spain for Buitoni, from Nestlé.Says it measures the impact of each collaboration “to maximize results”, without detailing KPIs.Does not publish prices on its site.
FluvipClutch: has a profile.Influencer marketing agency with its own technology, founded in 2013 and with more than 190 professionals, per its site, with its main office in Miami.Its site says it opened Spain in 2018 and lists a Managing Director for Spain; it publishes no address in Spain.Dashboard with live reach, views and engagement metrics, AI-automated reports and weekly KPI updates, per its home page.Does not publish prices on its site.
KeepersClutch: no profile found.Influencer marketing agency that on its site calls itself “the influencer agency you were looking for”, part of the Apple Tree group, with clients such as Ecovidrio, Clarins and Campofrío, per its site.C/ San Vicente Ferrer 60, Madrid, per its site, with cases in Spain such as a recycling challenge for Ecovidrio and a campaign for Andalusia’s tourism and sport department, both from 2021.A KPI forecast in line with the strategy and real-time measurement of results, per its site.Does not publish prices on its site.
L3tcraftClutch: no profile found.Influencer marketing agency focused on gaming, science and outreach that presents itself as “the first YouTuber agency in Spain”, with logos of brands such as NVIDIA, Movistar and Kellogg’s on its site.Torrelodones, Madrid, per its legal notice; we found no cases with brand and country on the pages we reviewed.Tracking and evaluation reports for all of its campaigns, per its site, without detailing KPIs.Does not publish prices on its site.
SamyClutch: no profile found for its Spanish operation.Global influencer and social media agency that, per its site, went from 3 employees to more than 1,000 and from one office to more than 15, with service in more than 55 markets.Calle de Ulises 97, Madrid, per its legal notice, and an influencer case in Spain for Johnnie Walker in Valencia.Not detailed on the pages we reviewed.Does not publish prices on its site.
SocialPubliClutch: no profile found.Influencer platform that also presents itself as an agency, with a custom campaigns team, per its site; founded in 2015 per its LinkedIn.C/ de la Montera 30, Madrid, per its contact page and its legal notice.A report with the social media metrics and figures of the campaign, and real-time statistics, per its site.Its agency service does not publish a price on its site.
Soy Olivia Media GroupClutch: no profile found.Social marketing holding that defines itself as a “strategic, creative agency and producer of content & experiences”, with a line that manages multi-influencer campaigns and clients such as Iberia, CeraVe and KIKO, per its site.Calle López de Hoyos 135, per its legal notice, which sets jurisdiction in Madrid; we found no published cases on its site.Does not detail KPIs; it talks about “audience knowledge, insights data and new technologies”.Does not publish prices on its site.
The King of ContentClutch: no profile found.UGC and influencer marketing agency that says it specializes exclusively in content creation and influencer marketing, with clients such as Carrefour, Iberdrola and Xiaomi, per its site; founded in 2023 per its LinkedIn.Tres Cantos, Madrid, per its legal notice, with no street, and an always-on system it says it tested with Vileda, Xiaomi, Fagor, OK Mobility and Consum.“Real reach, engagement rate, clicks, conversions with UTMs and discount codes, and the ROI of each campaign”, with a final report, per its site.Publishes 3 plans without prices; rates are requested through a form.
We Are SocialClutch: has a profile.Global creative agency that calls itself “socially-led”, with an influencer and creator partnerships service and more than 1,200 people, per its site.P.º de Eduardo Dato 21, Madrid, per its site, with cases in Spain such as “El Nido”, an influencer activation for Google Nest.Does not detail influencer reporting on the pages we reviewed.Does not publish prices on its site.

We checked every fact on Oct 5, 2026 on the agency’s site, its legal notice and LinkedIn; if you are at one of these agencies and something is outdated or wrong, email santiago@getramped.com and we will change it.

How we evaluated each agency

There are 4 criteria, the same for all 9, and every fact can be checked against the source we link at the end. The lists of Spanish agencies in circulation are put together by a directory or by an agency that puts itself first, and since this one is written by another agency, the criteria are explicit and every cell says where the fact comes from.

  1. Operation in Spain. We included the ones that offer influencer marketing as a service and show an operation in Spain on their own site, in their legal notice or on LinkedIn: a registered address, a team, cases, or a page and a contact for the Spanish market. The country in a list of markets is not enough.
  2. What it says it measures. We copied what each agency publishes about how it reports, and if it does not publish it we say so, because a campaign that is not measured per creator cannot be optimized.
  3. Price and minimum. None of the 9 publish the price of their agency service on their site, and we did not copy minimums from directories we could not read directly.
  4. Reputation. On Oct 5, 2026 we could not read Clutch’s pages directly, so we did not copy ratings or reviews from there, and when an agency has a profile we link it in its cell.

How much influencer marketing costs in Spain: how the number is built

The simplest way to think about the budget of an influencer campaign in Spain is by CPM, which is what you pay for every 1,000 real views: you multiply the views you want to buy, in thousands, by the campaign’s CPM, and each creator’s price is the real views of their latest posts times that same CPM, whatever their follower count. We do not publish a CPM for Spain because we have no published campaigns there, and the medians in The Ramped Index come from other markets (fintech in Argentina, iGaming in Argentina and Chile, education in Argentina, Mexico and one global campaign), so they do not work as a Spanish price. What does work is asking the agency for the real CPM and cost per result of a previous campaign in Spain, measured on views rather than estimated reach, and running the number in the calculator.

CPM tells you what you pay for reach, but not whether the campaign works, which is why we always cross it with cost per result. In a campaign we ran for an education app in Mexico and Argentina at the same time in 2024, Mexico had a CPM almost 3 times higher and a cost per customer half as high (US$46.76 vs US$93.53), because that audience converted better, and that is why we split budget by cost per result rather than by CPM. The full table by vertical is in how much influencer marketing costs.

How to choose an influencer agency in Spain

The first thing I would ask any of these agencies is the per-creator report of a previous campaign in Spain, because that is where you see where each creator’s price came from, what that price includes and what is charged separately, such as paid media or production, and how each sale or sign-up was attributed to each one. The second is the audience by country of every creator proposed, because a Spanish creator can have a large share of their audience in Latin America, and those views still cost money even when they come from outside the campaign’s market. The full 10 questions, including the answers you may hear from an agency that does not measure results, are in our guide to choosing an agency.

What is not in the table and why

The Goat Agency names Spain in its list of markets, but its published headquarters are London and New York and we found no operation in Spain, so we could not apply the first criterion to it. Primetag and Kolsquare, like the rest of the creator search and management platforms, are not in it because they are influencer marketing software used by subscription, without a managed campaign service in what we reviewed. NowInflu, from Seville, and Persketing, from Barbastro, show a registered address in Spain but publish no clients or branded cases, and The Bloom, from Barcelona, shows brand logos with a note that they are for information only and cases without a brand, so with that evidence we preferred to keep in the table the agencies that publish more. We did not evaluate the general digital marketing agencies listed in directory rankings.

If your campaign is in another country or in several

For Latin America we put together comparisons by country with the agencies that operate in each market: for Argentina and Mexico, with the CPMs we paid in our campaigns there, and also for Chile and Colombia. For regional campaigns there is best influencer marketing agencies in Latin America, with the global agencies that have a presence in the region, several of them headquartered in Madrid.

Where Ramped fits

We are the leading influencer marketing agency in Latin America, with offices in Buenos Aires, the United States and Spain and campaigns in 17 markets across 4 continents, and in Europe we currently run campaigns in Italy, the UK and Germany, but we have no published cases in Spain, which is why we did not put ourselves in the table. When we write to a creator for the first time we do not ask what they charge, we ask for their data, including their audience by country, and the price we offer comes from the real views of their latest posts, in thousands, times the campaign’s target CPM, never from their rate card. Every creator posts with their own UTM link, so during the campaign we know what each sign-up or each sale cost with each creator and we move budget to the ones that convert. Programs start at US$20,000 per month and include Ramped Studio, where the client sees each creator’s CPA live.

The creator map we pick from has 44,665 creators as of Oct 19, 2026, with metrics we update in batches, and the cases with the full numbers are in Flo Health, Newry and MODO.

FAQ

Which is the best influencer marketing agency in Spain?

It depends on what the campaign has to do. The influencer specialists are Keepers, 2btube, L3tcraft, which works mostly in gaming and outreach, and The King of Content, which combines UGC and influencers. Samy and We Are Social are global social media agencies headquartered or with an office in Madrid, Soy Olivia Media Group is a social marketing holding with an influencer campaign line, Fluvip is a regional agency with a lead for Spain and SocialPubli is a platform that also sells managed campaigns. Before choosing, ask any of them for the per-creator report of a previous campaign in Spain.

How much does an influencer campaign cost in Spain?

The budget is the views you want to buy, in thousands, times the campaign’s CPM. We do not publish a CPM for Spain, and the medians in The Ramped Index come from other markets, so it makes sense to ask the agency for the real CPM of a previous campaign in Spain. None of the 9 agencies in the comparison publish the price of their agency service on their site; our programs start at US$20,000 per month, and you can run your own number in the calculator.

How much does an influencer charge in Spain?

What a creator asks on their rate card and what their post is worth are two different numbers. We offer each creator their real views from recent posts, in thousands, times the campaign’s target CPM, so a creator with 100,000 views per post is worth 100 times that CPM and one with 1 million views is worth 1,000 times, regardless of follower count. We do not publish a Spanish CPM, so the final number depends on the CPM set for the campaign.

Is TikTok or Instagram better for an influencer campaign in Spain?

For reach, it depends on the creators available on each platform for your audience, not on the platform itself: DataReportal’s Digital 2026 report, produced with the support of We Are Social, one of the agencies in the table, estimates advertising audiences in late 2025 of 39.0 million on YouTube, 26.4 million on Instagram and 20.9 million on TikTok (aged 18 and above) in Spain, but those are estimates from the ad tools, with different age bases, not creator views. For conversion, for Flo Health we used TikTok as the reach layer and Instagram stories with a link as the conversion layer, and we build both into the same campaign, with one UTM link per creator to know what each platform brought in.

Which influencer marketing agencies have an office in Madrid?

Of the 9 in this comparison, 2btube, Keepers, Samy, SocialPubli and We Are Social publish a Madrid address on their site or in their legal notice. L3tcraft is registered in Torrelodones and The King of Content in Tres Cantos, both in the Community of Madrid, Soy Olivia Media Group publishes a street with no city and sets jurisdiction in Madrid, and Fluvip has a Managing Director for Spain without publishing an address.

Does Ramped run influencer campaigns in Spain?

We work in Europe from Buenos Aires, with campaigns currently running in Italy, the UK and Germany, but we have no published cases in Spain, which is why we did not put ourselves in this table. If your campaign is in Spain, the method is the same as in our other markets: before quoting we ask every creator for their views and their audience by country, the price is their measured views times the target CPM, and every creator posts with their own UTM link so the report shows what each result cost with each one.

Sources

Run your budget through the calculator →See the benchmarks in The Ramped Index →Talk to us about your campaign →

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